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So far admin has created 48 blog entries.

How Chatbots Can Boost Your Marketing, Customer Service and Sales

Whether you're a budding start-up or a large enterprise looking to expand your empire, both customer service and digital marketing should be at the core of your business strategy. In today's fast-paced, hyper-connected digital world, the average consumer is no longer susceptible to plastic promotional campaigns or static banner ads. No, these days, people [...]

By | 2017-08-20T06:14:02+00:00 August 20th, 2017|Digital Technology|Comments Off on How Chatbots Can Boost Your Marketing, Customer Service and Sales

Why it is crazy NOT to use Social Media for your business

Albert Einstein once said " The definition of insanity is doing the same thing over and over again, and expecting a different result." If you're not actively using social media to propel  your business online, and still expect better results eventually,  well ..... Social media has created a revolution online. Platforms such as Twitter [...]

By | 2017-08-20T06:18:03+00:00 July 23rd, 2017|General marketing, Social Media|Comments Off on Why it is crazy NOT to use Social Media for your business

How Social Media Can Empower Your Employees To Be Brand Advocates

Brand advocacy is the pinnacle of SOCIAL CURRENCY. You cannot buy it, but you can certainly build it. There is certainly no denying that businesses, entrepreneurs and marketers are now beginning to take advantage of brand advocates in order to tell their brand’s story in social channels,  such as Facebook, Twitter and even LinkedIn. [...]

By | 2017-08-20T06:18:39+00:00 June 9th, 2017|Social Media|Comments Off on How Social Media Can Empower Your Employees To Be Brand Advocates

State of Social Media Marketing in 2015

The online marketing space is crowded. Too many choices and ultimately confusing for many who dare not dip their toe in the water. It is no surpirse that social media marketing and networking appears to be growing, particularly on mobile. Organic search for example has just become too difficult, unless you  know what you're [...]

By | 2017-07-13T02:11:17+00:00 September 26th, 2015|General marketing, Internet Marketing Tips and Strategies, Social Media|Comments Off on State of Social Media Marketing in 2015

SEO – How To Avoid A Google Penalty

So you think you have it made ? You have great content on your website, a valuable in-demand service or product and a vibrant, growing and loyal community. So, Google is likely to reward you with high SEO rankings in its search engine. Correct ............EVENTUALLY. It is absolutely understandable if a business wants to [...]

By | 2017-07-02T08:53:23+00:00 May 15th, 2015|Search Engine Optimization|Comments Off on SEO – How To Avoid A Google Penalty

Mobilegeddon Part 2: How to steal your website traffic back from Google

    Well, actually .. what we are going to be talking about here is ethical theft ! In our previous blog article, we talked about the impending Mobilegeddon:April 21 2015, when Google is updating it's mobile search algorithm which will mean your website will decrease in Google search rankings if it is not [...]

By | 2017-07-02T08:54:22+00:00 April 2nd, 2015|Search Engine Optimization, Website Design|Comments Off on Mobilegeddon Part 2: How to steal your website traffic back from Google

Mobilegeddon Part 1: Why Google is about to slam your website traffic

Not long ago, Google announced  that as of April 21 2015, they will be shaking things up:  "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal". This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."  That's a [...]

By | 2017-07-02T08:55:22+00:00 March 4th, 2015|Search Engine Optimization, Website Design|Comments Off on Mobilegeddon Part 1: Why Google is about to slam your website traffic

Top Linkedin Social Selling Tips for 2015

With the rapid growth of adoption of social media in the B2B space, social selling is definitely the latest trend to be buzzing in the marketplace. Social selling using LinkedIn is seen as a positive growth area considering the constant reminder we inevitably get that the LinkedIn demographic is predominantly professional with an average [...]

By | 2017-07-02T09:08:05+00:00 February 24th, 2015|Social Media|Comments Off on Top Linkedin Social Selling Tips for 2015

“Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

Online marketing is all about attention getting. However everyone with a web presence , blogger or not, often struggles to get attention, let alone achieve viral content marketing, at least for the right reason anyway.   On the one hand, everyone wants their content to go viral. On the other hand, we want to [...]

By | 2017-07-02T09:06:25+00:00 January 16th, 2015|Blogging, General marketing|Comments Off on “Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

Top 10 Social Media Marketing Trends in 2015

  While creating a Top 10 Social Media Marketing Trends in 2015 list, it was always going to be difficult to avoid mentioning content marketing.   Now, content marketing has figured prominently in the last few years worth of predictions. Some may have been hoping that this was a fad, and a more convenient [...]

By | 2017-07-02T09:09:26+00:00 December 30th, 2014|Social Media|Comments Off on Top 10 Social Media Marketing Trends in 2015

Tracking The Success Of Your Social Media and Web Posts

Measuring Blogging and Social Media Marketing Performance Ok ... you've finally completed and published your latest blog. You then round off the week with a few tweets, and maybe a couple of Facebook posts.   Now, you are sure they're going to rock. But how will you really know how effective your messages are. And [...]

By | 2017-07-02T09:13:10+00:00 October 7th, 2014|General marketing|Comments Off on Tracking The Success Of Your Social Media and Web Posts

Content Marketing Strategies for 2014 and beyond

"More".   One word that according to MarketingProfs and Content Marketing Institute's findings, simply describes the state of content marketing. More and more B2Bs are spending more, adopting new tactics, and distributing more content than ever before. For example, on average, B2B marketers are spending 33% of their marketing budgets on content marketing. The [...]

By | 2017-07-02T09:14:39+00:00 September 15th, 2014|Blogging|Comments Off on Content Marketing Strategies for 2014 and beyond

How To Dominate Local Search Results – Gangnam Style

If you want to dominate local search results for your business or organisation, the you need to stop playing "Peek-A-Boo" . Who knew that this age-old game could teach us a thing or two about local SEO.   Now there are 2 sides to this game. The first is that this is how it [...]

By | 2017-07-02T09:16:53+00:00 August 23rd, 2014|Search Engine Optimization|Comments Off on How To Dominate Local Search Results – Gangnam Style

Successful B2B online marketing recipe – Add a dash of Science and Art

It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn't need to be.   To maximise a business's success online requires systematic, well thought out planning and execution.   It has been said that online marketing is a mix of science and art. [...]

By | 2017-07-02T09:18:33+00:00 July 14th, 2014|General marketing|Comments Off on Successful B2B online marketing recipe – Add a dash of Science and Art

7 Social Media Marketing Trends for 2014

Want to know how social media is being used by marketers in 2014, and what strategies are proving effective ?   Our friends at Social Media Examiner recently commissioned its 6th annual 2014 Social Media Marketing Industry Report to understand how marketers are using social media.   Over 2,800 marketers were surveyed for this [...]

By | 2017-07-02T09:21:36+00:00 June 9th, 2014|Social Media|Comments Off on 7 Social Media Marketing Trends for 2014

Mobile Marketing Landscape in 2014

The mobile marketing landscape is a marketer's final frontier. While it is fraught with many perils, it is also teeming with opportunities for those with the right knowledge and skills.   WebDAM have created an interesting infographic presenting 25 interesting statistics about current trends in mobile, the mobile market share, the growth of mobile [...]

By | 2017-07-02T09:47:23+00:00 May 20th, 2014|Mobile Apps|Comments Off on Mobile Marketing Landscape in 2014

The Importance of Google+ for Business Owners

Attention Business Owners   As a business owner, wouldn't it be great if you could:   * Ramp up natural traffic to your website, * Be found on Google for more search terms, and * Grow your business online & make more money?   If you want to increase organic traffic by more than [...]

By | 2017-07-02T09:49:40+00:00 April 23rd, 2014|Social Media|Comments Off on The Importance of Google+ for Business Owners

Social Media News – March 2014

There is so little going on in Social Media at the moment ... NOT ! LinkedIn Hits 50 Million Members in Asia Pacific, 5 Million In Australia   While there are 5 million accounts in Oz, 3.3 million are active on a monthly basis. Guess what ? LinkedIn is not blocked in China, whereas [...]

By | 2017-07-02T09:50:28+00:00 March 17th, 2014|Social Media|Comments Off on Social Media News – March 2014

Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram – How Do They Stack Up in 2014

Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram .... At one stage or another pundits predicted they would not last. Well, not only are they still here ( Facebook ~ 10 years old ), many have flourished. What are the similarities and differences between our favourite Social Media platforms ? Here is a quick look, from [...]

By | 2017-07-02T09:54:00+00:00 February 19th, 2014|Social Media|Comments Off on Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram – How Do They Stack Up in 2014